Nigerian artists generated greater than N60 billion in income from music streaming on Spotify in 2025, in keeping with new information launched by the worldwide streaming platform in its annual Loud & Clear report.
The report, which supplies perception into the economics of music streaming, revealed that earnings by Nigerian artists on Spotify alone grew by greater than 140 per cent over the previous two years, reflecting the increasing international attain and business power of the nation’s music business.
In response to the information launched yesterday, Nigerian artists recorded 30.3 billion streams and 1.6 billion listening hours on the platform in 2025.
The report additionally famous that Nigerian music continued to draw new audiences, with artists found by first-time listeners over 1.3 billion occasions, representing a 26 per cent improve in comparison with 2024.
Spotify stated the figures highlighted a quickly increasing music ecosystem the place Nigerian artists have been constructing worldwide audiences, whereas additionally strengthening their presence at residence.
Native consumption of Nigerian music additionally witnessed a pointy rise.
The report revealed that Nigerian artists accounted for over 80 per cent of tracks on Spotify Nigeria’s Each day Prime 50 chart in 2025, whereas native streams of Nigerian music grew by 170 per cent year-on-year.
Commenting on the event, Managing Director of Spotify in Africa, Jocelyne Muhutu-Remy, stated the information mirrored Nigeria’s rising cultural affect in international music.
She stated: “Nigeria’s music story continues to be considered one of creativity, innovation and international cultural affect. What we’re seeing is a market the place expertise just isn’t solely reaching new audiences around the globe, but additionally constructing deeper connections at residence.”
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Muhutu-Remy added that the Loud & Clear report helps spotlight the completely different pathways artists have been taking to construct sustainable careers, whereas demonstrating the impression Nigerian creators have been having on the worldwide music panorama.
The report additionally pointed to sturdy development amongst particular artist {groups}. native streams of Nigerian feminine artists elevated by 55 per cent year-on-year, whereas streams of unbiased Nigerian artists rose by 75 per cent.
Unbiased artists and labels additionally performed a significant position within the business’s income construction, accounting for about 58 per cent of all royalties generated by Nigerian artists on Spotify in 2025.
Spotify’s editorial playlists additionally continued to drive artist discovery throughout the yr. Almost 2,000 Nigerian artists have been added to Spotify editorial playlists in 2025.
Globally, Nigerian artists have been featured in almost 320 million user-created playlists, whereas listeners in Nigeria created over 12 million playlists that includes Nigerian music. In complete, greater than 60 million playlists containing songs by Nigerian artists have been created on the platform in 2025.
The report additional confirmed the evolving listening habits of Nigerian audiences. Over the previous 5 years, genres equivalent to pop urbaine, various pop, anime, emo and drill recorded the quickest development on Spotify in Nigeria, indicating a extra various and quickly evolving music tradition.
Spotify stated the findings underscore how Nigerian artists aren’t solely dominating native listening charts however are additionally increasing their international footprint whereas producing rising {economic} worth by means of streaming platforms.