Cruise companies are spending six-figure sums on consultants to read the tea leaves of an ambitious green-energy plan from the International Maritime Organization, the United Nations shipping agency. The framework was approved in April 2025, but after pressure from a U.S.-led bloc, a final decision was postponed until October. If there’s no agreement then, the cruise industry will be in regulatory limbo—along with all commercial shipping.
Cruise ships are some of the world’s most expensive and complex ocean vessels—small cities on water. Each costs $1 billion or more to build and takes five to seven years to design and build, twice as long as most large cargo ships. Now cruise companies are hedging by building ships for a greener maritime future that may or may not come to pass.
