- Darkoo says it costs about $45,000 (₦60 million) to properly release and promote a song in today’s music industry.
- She explains that music videos, marketing, and influencer campaigns across countries make independent releases very expensive.
Nigerian-British singer Darkoo has sparked conversations online after revealing the high financial cost involved in releasing a single in today’s music industry.
According to her, independent artists now need a significant budget just to execute a proper rollout, from production to promotion across different platforms and countries.
She explained that without substantial funding, it may be difficult for an artist to successfully push a song to mainstream visibility.
“If an artist doesn’t have $45,000 (about ₦60 million 😭), you can’t even drop a song 💔
You’ll spend $15,000 on the music video, $20,000 on marketing and promotion, plus money for Twitter influencers and bloggers in different countries 🇺🇸🔥” She said
Her statement highlights the rising commercial demands of the modern music business, where visibility often depends heavily on paid promotion, digital marketing, and high-quality visuals.
Read some of the comments below:
@olamideonit
It’s not just about the music anymore. If you want to be heard, you better have a budget to match. 😤💯
@Rant_NGA
This is why you should operate in the global currency
@Aladei007
To blow sef requires money. Oluwa o
@olamideonit
$45,000 to drop a song? Guess I’ll be dropping vibes instead. 😂💰
Twitter influencers sef no small
@FunNation_tv
Una talk say make upcoming dey get aura personality oya nau
@Mr_chew_bacca
You don’t need all that. All you need is good music . Good music will always prevail
@saintxylr
Why are they spending so much on music videos when no one watch music videos again?
@carter6f
Music video is another form of promotion
@pyramidvalley_
Potable no dey spend more than 2m, ask am