X’s product head, Nikita Bier, in a tweet, accused Indian-origin founder Aravind Srinivas of running “undisclosed promotion campaigns”. His tweet came in reply to an X post shared on Perplexity’s official profile about Perplexity Computer.
What started it all?
“Today we’re releasing Personal Computer. Personal Computer integrates with the Perplexity Mac App for secure orchestration across your local files, native apps, and browser. We’re rolling this out to all Perplexity Max subscribers and everyone on the waitlist starting today,” the brand tweeted.
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What is the Personal Computer?
According to the company’s official website, it “unifies every current AI capability into a single system.”
“It operates the software stack just like a human co-worker would: by using it. Computer reasons, delegates, searches, builds, remembers, codes, and delivers.”
What did Nikita Bier say?
“Can you please stop the undisclosed promotion campaigns? It deceives users and it does not reflect well on your company or your integrity,” he tweeted and tagged Perplexity CEO, Aravind Srinivas.
Nikita Bier also shared a tweet thread by Simon Goddek, a PhD biotechnologist and CEO of premium supplement brand Sunfluencer. In his posts, Goddek alleged that “There are massive promo networks for crypto and AI scams on this platform [X] that operate completely unethically, openly violate X’s TOS, and engage in money laundering.” In the same thread, he shared a screenshot claiming it shows an advertisement from Perplexity, which has not been disclosed as a paid promotion.
What did social media say?
Nikita Bier’s post slamming Aravind Srinivas has received varied responses on X. An individual commented, “With that level of integrity , I would not even be surprised if one day we catch them inserting spyware, backdoor, adware or any other suspicious stuff to Perplexity Computer.”
Another argued, “Nikita, they launched their product and did promotion… why are you getting restless? Focus on your own lane. Right now, it looks like you joined the launch party without an invitation.”
A third posted, “They’re posting this from their own brand account… What is the undisclosed promotion???” A fourth wrote, “I did happen to see 3 posts back to back (within a minute) before. I thought that was odd…”
Who is Nikita Bier?
Nikita Bier, prior to being hired as X’s product head, had been working quietly as an advisor to Elon Musk’s social media platform since October 2025. Last year, he took on the role of product head.
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“Ladies and gentlemen, I’ve officially posted my way to the top: I’m joining X as Head of Product. X is the most important social network in the world. It’s where internet culture originates and where the world’s most influential people convene,” he announced on X.
Who is Aravind Srinivas?
Aravind Srinivas, born in Chennai, currently serves as CEO at Perplexity, an AI-powered answer engine he co-founded. Prior to co-founding Perplexity, Aravind served as a research scientist at OpenAI, Google and DeepMind.